MA International Sport & Event Management

Manage international sports organisations and organise global events.

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A professor teaching MBA sports at UE

Become an international sports and event manager

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

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Curriculum
International Sport & Event Management


The Master's programme in International Sport and Event Management comprises 2, 3, or 4 semesters. Through modules such as "Entrepreneurial Thinking & Digital Models", "International Sport Governance", and "International Event Development & Implementation", you will become an expert in the international sports and events market.
Download Curriculum 120 ECTS Download Curriculum 90 ECTS Download Curriculum 60 ECTS

Key Facts about MA International Sport & Event Management

Our Locations

Find out everything about our campus in Berlin!

Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.

Virtual Tour

Fees

  • EU applicant standard: €820 per month
  • Non-EU applicant Standard: €10,938 per year

Check out our fees and financing page for more info.

Fees and Financing

Studying at UE allows you to participate in exclusive sports events with our cooperation partners or even organise them yourself as part of a practical project. Check out our video from the UE x ALBA Streetball Tournament from 2021.

Start, Language & Credits

All about your Master’s Degree at a glance:

  • ECTS: 120/90/60
  • Language: English
  • Winter semester: September
  • Summer semester: March


Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

The master’s degree in International Sport & Event Management, with its international focus, is your gateway to becoming a leader in the global sports and events industry.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry.

Career Development Centre

Admission Requirements

Here are some things you will need for your application:

  • Completed application form
  • Diploma / Bachelor certificate & language certificate
  • CV & letter of motivation
  • Copy of your passport


Do you have any further questions? You may already find the answer in the most frequently asked questions.

Admission Requirements
Application for Dual study degrees at UE

Spotlight Module: "International Sport Organisations"

In the "International Sports Organisations" module within the International Sport & Event Management programme, students gain comprehensive knowledge and skills vital for leading sports organisations globally. They analyse structures, processes, and projects and develop an understanding of the success factors and goals of organisational development. Additionally, they engage with theories of internationalisation and learn to develop international branding strategies in the context of sports. Furthermore, they address the challenges of digitisation and risk management in sports.
B.Sc. Business & Management Studies Programme

What happens after your studies?

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also economic success. With a Master's degree in International Sport & Event Management, you are qualified for many career options.
Students at Berlin Campus

Studying in Berlin

Studying International Sport & Event Management in Berlin offers a unique opportunity to immerse yourself in a dynamic and diverse environment. Berlin, known for its vibrant cultural scene and thriving sports industry, provides an ideal backdrop for mastering the intricacies of sport and event management. With numerous sports clubs, event venues, and cultural institutions, Berlin offers ample opportunities for hands-on learning and practical experience in organizing and managing events. Additionally, the city's international character, with people from over 190 nationalities, provides a rich multicultural environment to develop cross-cultural management skills essential for success in the global sports and events industry.

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Roosters Logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Uwe Freimuth

Prof. Dr. Uwe Freimuth

Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences. Visit us to know more!
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!

Contact us today