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Dr. Ljubomir Janjusevic is a University Lecturer at the University of Europe for Applied Sciences, Dubai campus, with over two decades of senior-level industry, leadership and entrepreneurial experience across Europe and the UAE.
Dr. Ljubomir Janjusevic
Field of Expertise: Business and Management; Marketing and Sales; Entrepreneurship and Business Development; Strategic Management; Sustainable and Responsible Business
Campus: Dubai
Office Hours: By Appointment
Dr. Ljubomir Janjusevic is a University Lecturer at the University of Europe for Applied Sciences, Dubai campus, with over two decades of senior-level industry, leadership and entrepreneurial experience across Europe and the UAE. Prior to academia, he held senior commercial roles and spent ten years as Founder and CEO of his own import and distribution company. He also brings eight years of higher education teaching experience from Heriot-Watt University Dubai across undergraduate, postgraduate and executive programmes. His teaching and research interests include strategy, marketing, organisational behaviour, sustainability and sustainable business, with a strong focus on connecting academic theory to real-world business practice.
• 2026-Present - University Lecturer, University of Europe for Applied Sciences, Dubai, UAE
• 2018-2026 - Visiting Assistant Professor, Heriot-Watt University, Dubai, UAE
• 2025-2026 - Fellow, DHL-GBSN Fellowship Program
• 2019-2025 - Green Key Certification Auditor (Volunteer), Emirates Green Building Council, UAE
• 2014-2024 - Founder, Owner and CEO, JSM Company LLC, Europe
• 2018-2019 - Director of Sales and Business Development, Seemore Corporate Communications, Dubai, UAE
• 2002-2014 - Senior Commercial and Management Roles, Europe
• 2018-2026 - Visiting Assistant Professor, Heriot-Watt University, Dubai, UAE
• 2025-2026 - Fellow, DHL-GBSN Fellowship Program
• 2019-2025 - Green Key Certification Auditor (Volunteer), Emirates Green Building Council, UAE
• 2014-2024 - Founder, Owner and CEO, JSM Company LLC, Europe
• 2018-2019 - Director of Sales and Business Development, Seemore Corporate Communications, Dubai, UAE
• 2002-2014 - Senior Commercial and Management Roles, Europe
• PhD in Management - Heriot-Watt University, UK
• PG Certificate in Academic Practice - Heriot-Watt University, UK
• PG Certificate in Business Research Methods - Heriot-Watt University, UK
• MSc in Economics - University of Montenegro, Postgraduate Programme in Entrepreneurial Economy
• BSc in Port Management - University of Montenegro
• Associate Fellow of the Higher Education Academy (AFHEA)
• PG Certificate in Academic Practice - Heriot-Watt University, UK
• PG Certificate in Business Research Methods - Heriot-Watt University, UK
• MSc in Economics - University of Montenegro, Postgraduate Programme in Entrepreneurial Economy
• BSc in Port Management - University of Montenegro
• Associate Fellow of the Higher Education Academy (AFHEA)
• Janjusevic, Lj. (2025). Values that Shape Sustainability: Organisational Decision-Making in the Hotel Industry. International Conference on Advancing Sustainable Futures, Abu Dhabi University, UAE.
• Janjusevic, Lj. (2022). Sustainable Tourism Development, Evidence-Based Approach. In 88th International Scientific Conference on Economic and Social Development - Roadmap to NetZero Economies and Businesses, Book of Proceedings.
• Janjusevic, Lj. (2021). Sustainable Event Management. In Event Management. Goodfellow Publishers, Oxford.
• Salama, M., & Janjusevic, Lj. (2018). How Tourism Can Contribute to Sustainable Development. In Principles of Sustainable Development. Goodfellow Publishers, Oxford.
• Janjusevic, Lj. (2006). Approach to Doing Business in Montenegro. Entrepreneurial Economy Conference Proceedings, 122-131.
• Janjusevic, Lj. (2022). Sustainable Tourism Development, Evidence-Based Approach. In 88th International Scientific Conference on Economic and Social Development - Roadmap to NetZero Economies and Businesses, Book of Proceedings.
• Janjusevic, Lj. (2021). Sustainable Event Management. In Event Management. Goodfellow Publishers, Oxford.
• Salama, M., & Janjusevic, Lj. (2018). How Tourism Can Contribute to Sustainable Development. In Principles of Sustainable Development. Goodfellow Publishers, Oxford.
• Janjusevic, Lj. (2006). Approach to Doing Business in Montenegro. Entrepreneurial Economy Conference Proceedings, 122-131.