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Cyrus Soonawalla is a University Lecturer at the University of Europe for Applied Sciences, Dubai campus.

Cyrus Soonawalla
Field of Expertise: Supply Chain Management; Logistics and Freight Forwarding; Healthcare Cold Chain; Key Account Management; Trade Lane Development
Campus: Dubai
Office Hours: By Appointment
Cyrus Soonawalla is a University Lecturer at the University of Europe for Applied Sciences, Dubai campus. He brings over 33 years of senior management, international supply chain, logistics and freight forwarding experience across the Middle East, Africa and CIS region, with specialised expertise in healthcare vertical strategy, key account management and trade lane development. His teaching connects academic theory with practical supply chain strategy, SLA and KPI frameworks, operational decision-making and commercial account management. He has also delivered guest lectures on freight forwarding and supply chain management at the University of Europe for Applied Sciences and Middlesex University Dubai.
• Present - University Lecturer, University of Europe for Applied Sciences, Dubai, UAE
• 2024-Present - Guest Lecturer, Freight Forwarding and Supply Chain Management, University of Europe for Applied Sciences, Dubai, UAE
• 1989-1990 - Lecturer, Marketing and Sales, KC College, Mumbai University, Mumbai, India
• 2023-Present - Owner / CEO, Ahura Consultancy FZE, Sharjah, UAE
• 2021-2023 - National Key Account Manager - Healthcare, Kuehne+Nagel DWC LLC, Dubai, UAE
• 2020 - Regional Key Account Manager - MENA, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2017-2018 - Regional Vertical Manager, Healthcare MEAC, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2012-2017 - Regional Trade Lane Development Manager, MEAC, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2007-2012 - Business Development Manager / Trade Lane Manager Italy, CEVA Logistics, Dubai, UAE
• 1992-2007 - Various Roles, culminating in Key Account Manager - Middle East Region, DHL Global Forwarding / Danzas AEI Emirates LLC, Dubai, UAE
• 2024-Present - Guest Lecturer, Freight Forwarding and Supply Chain Management, University of Europe for Applied Sciences, Dubai, UAE
• 1989-1990 - Lecturer, Marketing and Sales, KC College, Mumbai University, Mumbai, India
• 2023-Present - Owner / CEO, Ahura Consultancy FZE, Sharjah, UAE
• 2021-2023 - National Key Account Manager - Healthcare, Kuehne+Nagel DWC LLC, Dubai, UAE
• 2020 - Regional Key Account Manager - MENA, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2017-2018 - Regional Vertical Manager, Healthcare MEAC, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2012-2017 - Regional Trade Lane Development Manager, MEAC, DSV / Panalpina World Transport LLC, Dubai, UAE
• 2007-2012 - Business Development Manager / Trade Lane Manager Italy, CEVA Logistics, Dubai, UAE
• 1992-2007 - Various Roles, culminating in Key Account Manager - Middle East Region, DHL Global Forwarding / Danzas AEI Emirates LLC, Dubai, UAE
• Graduate and Postgraduate Studies - St. Stephen's College, University of Delhi, India
• Diploma in Marketing Management - ITC Sheraton, recognised by the International Hotel's Association (Paris)
• Diploma in Marketing Management - ITC Sheraton, recognised by the International Hotel's Association (Paris)
• Developed healthcare vertical strategy across the Middle East, Africa and CIS region at DSV / Panalpina.
• Led trade lane development between Europe/Asia and the MEAC region and pioneered the Italy-UAE trade lane at CEVA Logistics.
• Developed supply chain and routing solutions for healthcare and pharmaceutical accounts, including key account growth at Kuehne+Nagel.
• Led trade lane development between Europe/Asia and the MEAC region and pioneered the Italy-UAE trade lane at CEVA Logistics.
• Developed supply chain and routing solutions for healthcare and pharmaceutical accounts, including key account growth at Kuehne+Nagel.