· Winter semester: September
· Summer semester: March
· 2, 3 or 4 Semesters
Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.
* Accreditation in preparation due to new master reform.
Brochures Apply Now
· Winter semester: September
· Summer semester: March
· 2, 3 or 4 Semesters
Master of Arts
Standard: 120 ECTS
Fast-Track: 60 or 90 ECTS
*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
· Individual development
· Small learning groups
· Creative freedom
· exclusive cooperation with RCA
UE Innovation Hub
Designing Services and Products with Artificial Intelligence
Module by the Royal College of Art Course as part of the winter semester 2021
no additional costs apply for UE students
What makes it outstanding to study at UE?Show more
The University of Europe for Applied Sciences (UE) is state accredited and has received multiple awards.
At the UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top partners from the creative industry, field trips and workshops, which will prepare you perfectly for your dream job.
Studying at UE in GermanyShow more
We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognised) German degree that is entirely taught in English.
Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's creative capital, magnet for artists, and "place to be" for designers.
– Phil Knight.
The programme - courses and projectsShow more
Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding- or software engineering-related subjects.
At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.
Career options with a degree in Visual & Experience DesignShow more
The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at UE.
Typical areas of work could be (e.g.): Visual and Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director and Entrepreneur.
Tuition fees and fundingShow more
As a private university, our fees are worth it: UE will help you set them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on bachelor funding.
How to applyShow more
1. Please complete our online application form in its entirety.
2. Upload the relevant certified documents.
3. Interview stage: it can take place at our campus, or via telephone or video conference (e.g., Skype).
4. Your portfolio:
Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.
Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.
In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.
This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designer in the sphere of algorithmic process that mediate our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.
Starting from the winter semester 2021, all new students enrolling into MA Visual & Experience Design at UE will be able to integrate their main degree programme with the Designing Services & Products with Artificial Intelligence course from Royal College of Art (RCA), with no additional fees. This course is taught by esteemed RCA professors and teaches students the most important design principles to develop AI products and services. UE students will be working on their own individual project to get an understanding of how to work with AI. After finishing the course, UE students will receive a certificate and will be best prepared to work in practice.
Get more information on Designing Services & Products with Artificial Intelligence here.More Information on RCA module at UE
UE Stories: Anna Lea
"There is really a lot of emphasis on practice. As a student, you quickly gain project experience and many contacts.""
UE Stories: Marcel
"I have always understood the lecturers more as companions who can also help you with your first real projects in addition to the daily study routine.""
UE Stories: Constantin
"In retrospect, I really appreciate the freedom offered by studying at UE. The professors and lecturers give the students the space to develop individually. There is no uniform teaching.""
UE Stories: Niklas von Schwarzdorn
"Niklas completed his bachelor's degree in photography from the UE. Today, he is the editor of his own fashion magazine "Hart" and takes over the tasks of Creative Director and Editorial Designer.""
UE Stories: Christina Heurig
"My interactive books of experiences are the protagonist’s fictional diaries, which the reader decodes for him or herself.""
UE Stories: Alain Walter
"The experiences that inspired me were the experiences of the instructors.""
UE Stories: Felix Hülpüsch
"It was good for self-discovery and helped me establish my own style. It was really great that my family and friends encouraged me to take a break and pursue my passion.""
UE Stories: Mascha Camino
"We have great instructors in our programme. …and I’ve collected a wide range of experiences.""