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Visual & Experience Design, MA*

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

* Accreditation in preparation due to new master reform.

 

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Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March

· 2, 3 or 4 Semesters

Language of instruction
Language of instruction

English

Degree
Degree

Master of Arts

Tuition fee
Tuition fee

EU applicants: 11,988 € yearly Non-EU applicants: 13,188 € yearly

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Credits
Credits

Standard: 120 ECTS

Fast-Track: 60 or 90 ECTS

*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.

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Highlights
Highlights

· Individual development

· Small learning groups

· Creative freedom

· exclusive cooperation with RCA

Campus
Campus

UE Innovation Hub

Special: RCA Module
Special: RCA Module

Designing Services and Products with Artificial Intelligence

Module by the Royal College of Art Course as part of the winter semester 2021

no additional costs apply for UE students

Benefits

What makes it outstanding to study at UE?

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The University of Europe for Applied Sciences (UE) is state accredited and has received multiple awards. 

At the UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top partners from the creative industry, field trips and workshops, which will prepare you perfectly for your dream job.

Studying at UE in Germany

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We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognised) German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's creative capital, magnet for artists, and "place to be" for designers.

“Play by the rules, but be ferocious.”

– Phil Knight.

The programme - courses and projects

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Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding-­ or software engineering-related subjects.

At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.

Career options with a degree in Visual & Experience Design

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The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at UE.

Typical areas of work could be (e.g.): Visual and Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director and Entrepreneur.

"The programme focuses on the human and technology."

Tuition fees and funding

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As a private university, our fees are worth it: UE will help you set them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. 

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on bachelor funding.

How to apply

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1. Please complete our online application form in its entirety.
2. Upload the relevant certified documents.
3. Interview stage: it can take place at our campus, or via telephone or video conference (e.g., Skype).

4. Your portfolio: 

  • Up to 10 examples of your best creative work – commercial and/or non-commercial. The Visual & Experience Design program accepts applicants from a wide variety of fields including graphic/communication design, advertising, digital product design, architecture, fine arts, exhibition design, visual and sound design, etc. Please also include a comprehensive CV detailing education, employment and professional practice.

Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.

Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

Visual & Experience Design MA

Hear a short overview of the MA in Visual & Experience Design by our very own Professor Dr. Peter Crnokrak, Programme Coordinator at the University of Europe for Applied Sciences.

In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designer in the sphere of algorithmic process that mediate our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.

Exclusive: Cooperation with Royal College of Art for winter semester 2021

Starting from the winter semester 2021, all new students enrolling into MA Visual & Experience Design at UE will be able to integrate their main degree programme with the Designing Services & Products with Artificial Intelligence course from Royal College of Art (RCA), with no additional fees. This course is taught by esteemed RCA professors and teaches students the most important design principles to develop AI products and services. UE students will be working on their own individual project to get an understanding of how to work with AI. After finishing the course, UE students will receive a certificate and will be best prepared to work in practice.

 

Get more information on Designing Services & Products with Artificial Intelligence here.

More Information on RCA module at UE
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Collaboration Partners

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

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Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

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Learn more about the UE Job promise

Getting the job you really want can be challenging since the requirements and skills to start your career are increasing rapidly. At UE, it’s our mission to support you all along the way to start the career of your choice. The UE Job Promise is a unique offering applicable to programmes we believe are highly sought after in the international job market.

We are offering you a free top-up Master's programme*, if you can't find a job within 12 months after graduation (*T&Cs apply). We recommend you to speak with your personal study advisor to get more details about this exclusive UE opportunity.

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