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Basketball Management (Specialisation)

Learn from the best 

The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA. Your teachers are experienced professionals from basketball federations and clubs.

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Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March



Language of instruction
Language of instruction

English (Berlin)


Tuition fee
Tuition fee

 EU and Non-EU applicants: € 95 monthly (in addition to study programme fees)
You can find detailed information about fees and financing your studies on the Tuition fees and funding page.

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Important information

Programme structure

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The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.

Study trips

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In addition to the theoretical basics from the lectures, "Study Trips" and "Case Studies" are a very essential part of our specialisation. Our students should not only learn from the professionals, but also apply what they have learned directly. And this is best done directly on site in the stadiums, at the clubs and agencies.

Further information & application process

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For further information, please feel free to contact the Student Advice team or the programme director:

Prof. Dr. Stefan Chatrath (Programme Director, Berlin & Hamburg)

“You can't win unless you learn to lose.”

– K. Abdul-Jabbar

Collaboration Partners

Gain access to internships and real- life business projects in a range of leading companies.

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Fintech incubators


Innovation hubs


Digital start-ups

Code Factory

Gain access to internships and real- life business projects in a range of leading companies.

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Our dedicated career experts will help you develop your presentation and interview skills to boost your career.

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Multinational corporations

D-BASF The Chemical Company

German-based SMEs

Axel springer

Global market leaders



The lecturers in our Business department have years of experience in a range of business areas such as business psychology, finance and controlling, business administration, corporate governance and marketing.

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