· Start: August 2021
Start your study programme at UE now on campus, online live teaching or hybrid teaching mode!Apply now!
Learn from the best
The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA. Your teachers are experienced professionals from basketball federations and clubs.Request information Apply Now
· Start: August 2021
UE Stories: Annamaria
"Even today, I still draw on my network from back then. And interestingly enough, I always meet people in my profession who also studied at UE. Somehow you're close to each other and it is much more helpful.""
UE Stories: Bengt
"Thanks to a guest lecture given by a Lagardère board member at our university, I immediately got in touch for an internship.""
UE Stories: Eva Lotta
"At the UE, we repeatedly created practical relevance and worked on real projects.""
UE Stories: Sascha
"The career opportunities for UE graduates are very good. Since the professors give really practical impressions one-to-one, graduates leave the university with knowledge that can be applied practically immediately.""
UE Stories: Luisa
"If you make an effort, you can choose where you want to work. It couldn't be better.""
UE Stories: Katharina
"Above all, the practical training is a huge advantage. Most other universities are far too focused on the scientific aspects in their approach.""
UE Stories: Leon Willemsen
"Especially the semester abroad shapes you by being very very open to the cultures, learning an incredible amount and thus being very very positively influenced.""
UE Stories: Kim Von Ciriacy
"UE in three words: inspiring, practical & formative.""
UE Stories: Katharina Henrichs
"After an internship at VfL Wolfsburg she has received a permanent position at VfL FußballWelt.""
UE Stories: Doreen Wilmink
"I then added the second master's ... and with only three subjects in addition ... earned two degrees.""
Programme structureShow more
The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.
Study tripsShow more
In addition to the theoretical basics from the lectures, "Study Trips" and "Case Studies" are a very essential part of our specialisation. Our students should not only learn from the professionals, but also apply what they have learned directly. And this is best done directly on site in the stadiums, at the clubs and agencies.
Our dedicated career experts will help you develop your presentation and interview skills to boost your career.Read More
The lecturers in our Business department have years of experience in a range of business areas such as business psychology, finance and controlling, business administration, corporate governance and marketing.