Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our site. Cookies are small text files that are stored locally in the cache of the Internet browser of the page visitor. They enable the recognition of the Internet browser.

The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and for aggregate marketing reporting purposes. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

You can find more information about the individual cookies we use and the purposes for which we use them below:


Google Analytics


  • Using Hotjar helps us to receive more information about our website users behavior. Please support us improving our website continously by focussing on our users needs.

Google Conversion Tracking

Bing Ads Conversion Tracking

  • This cookie becomes active on your computer if you have reached our website via a Microsoft Bing advertisement. We can therefore detect that someone has clicked on an ad, been redirected to our website and has reached a predetermined target page (conversion page). We will only know the total number of users who clicked on a Bing ad and were redirected to the conversion page. We do not share any personally identifiable information about the user. If you do not wish to participate in the tracking process, you can also refuse to set a cookie as required for this - for example, by setting your browser to generally deactivate the automatic setting of cookies.
  • Further information on data protection and the cookies used by Microsoft Bing can be found on the Microsoft website:

Facebook Conversion Pixel

  • This cookie can detect whether a Facebook or Instagram ad was successful, e.g. whether it led to a download of the information material. We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. In particular, if you are logged on to Facebook, we refer you to their data protection information:

AWIN (Affiliate)

  • For the documentation of transactions (e.g. leads and sales), AWIN stores cookies on the end devices of users who visit or use the websites or other online services of its customers (e.g. register for a newsletter). These cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing within its network. Personal data is not collected, processed or used by AWIN. A cookie merely contains information on when a particular advertising medium was clicked on by a terminal device. AWIN Tracking Cookies are an individual sequence of digits that is stored and cannot be assigned to the individual user. AWIN also collects information about the end device from which a transaction is carried out, e.g. the operating system and the calling browser.
  • If you do not wish cookies to be stored in your browser, you can do this by setting your browser accordingly. You can deactivate the storage of cookies in your respective browser under Extras/Internet Options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you must expect a restricted presentation of the online offers and a restricted user guidance. You can also delete cookies at any time. In this case, the information stored in cookies will be removed from your device.
  • For further information on data processing by AWIN, please visit:




  • This cookie helps us to improve our online advertising campaigns showing the ads with our latest special offers to those people who have visited our website and are interested in our courses.
  • To reject or delete this cookie visit

Facebook & Instagram Remarketing and Target Group Function

  • This cookie helps us use remarketing services to show you ads on third-party websites after you visit our website. We and our third party vendors use cookies to provide advertisements and to streamline and place ads based on your previous views of our site.
  • To unsubscribe from Facebook's interest-based ads, follow these instructions provided by Facebook:
  • Deactivate cookies from Facebook

Google Remarketing and Target Group Function

  • This cookie is used to present interest-related advertisements to visitors to the website as part of the Google advertising network. The website visitor's browser stores text files on your computer that allow the visitor to be recognised when the visitor visits webpages that are part of Google's advertising network. These pages may then display advertisements to the visitor that relate to the content of previously viewed web pages if they use Google's remarketing function. If you do not want Google's remarketing feature to work, you can disable it by selecting the appropriate settings at
  • Alternatively, you can disable the use of cookies for interest-based advertising through the Advertising Network Initiative by following the instructions at

Ad4mat Remarketing and Target Group Function

  • This cookie collects and stores data for retargeting purposes. This data can be used to create user profiles under a pseudonym. Cookies can be used for this, among other things, but also for other technologies with comparable goals. The data collected with the ad4mat technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the express consent of the person concerned. The collection and storage of data may be revoked at any time with effect for the future.
  • The use of ad4mat serves to persuade customers or potential customers who have already visited our website to visit our website again (retargeting) by placing advertisements accordingly.
  • You can find your possibilities for objection/blocking etc. for ad4mat at:
  • Learn more about the use of data by or with the help of ad4mat and visit:

A/B testing

An A/B test is performed on this website. This testing method (also known as split testing) compares two versions of a website to determine which version is better suited for users. Cookies are used to randomly assign website visitors to specific versions of a website. Only anonymised usage data and information about test variants are collected, aggregated and stored. Based on this data, we can generate various statistics for the evaluation of tests.

Purpose of processing: Analysis and evaluation of the use of the website in order to improve it and adapt it to the requirements of the users.