Marcel holds a bachelor’s degree in communication design from the University of Applied Sciences Europe (UE) in Berlin and now works as a digital editorial designer for the international agency Edenspiekermann. As an all-round talent, he is so successful in his profession because he knows all the facets of design thanks to his studies. He not only develops digital concepts for traditional print media and newspapers, but also takes care of everything, from stickers to photography that is incidentally produced in his agency. In his spare time, he also designs and manufactures his own designer furniture. He says about his time as a student at UE:
“I had a great time during my studies, which had a great influence on me. I am still in close contact with many of my lecturers.”
Boredom? There is no such thing as
What Marcel particularly likes about his profession is that he always offers something new: “The exciting thing about communication design is that it illuminates all topics and aspects of design. The basics are incredibly diverse and in the end you can do anything you want with it. So now I’m quite broadly positioned and do everything, from illustrations to animations, videography and event photography, as well as my day-to-day business, which is internally generated in the agency. It’s a very varied job.”
From the trial week to design studies
But it wasn’t clear in the beginning that Marcel would become a designer. After graduating from high school, he actually wanted to study guitar. To this day, he composes pieces himself, but primarily as a hobby: “I couldn’t imagine it as a profession after all”. His father is a trained typesetter and so he came into contact with the UE during a joint visit to a trade fair: “Then, I just did the trial week and convinced my parents that I really wanted to do it”.
A good education is the be-all and end-all
Marcel says he wants to inspire more young people to start studying communication design. What makes a good designer? “The important thing is to listen well, understand quickly and identify problems. Anyone who is enthusiastic about design and above all, has a lot of openness, has a good chance of making it far. The prerequisite, of course, is that you also understand your craft.”
If you can imagine studying design, he recommends the trial course: “The UE offers a lot and with a bit of initiative you can become anything you want. In addition, the international orientation is a real advantage, because that’s how the industry ticks.
Anyone can study privately
Instead of moving to another city, I decided to study privately in Berlin and stay at home,” he said. The cost was about the same.”
As a communication designer, you develop designs and graphic representations of all kinds and deal with which elements and which visual language best convey the intended message. In addition to design, this also includes research, analysis, strategic implementation and evaluation. This academic approach to the classic field of design is just as interesting for companies as it is for the media and public communication.
The professional field is incredibly broad and ranges from branding and corporate design to editorial design and user experience design. All these disciplines are not only about learning the respective craft, but also the target group – and addressing them in a targeted way. As a communication designer, you don’t limit yourself to drawing or creating, but come into contact with the most diverse forms of artistic design, from conceptual design to animation or app design, from photo, video to classic typography. In addition to the theoretical foundation, which ranges from design theory to communication concepts, a variety of techniques are taught. However, the focus always remains on the individual freedom of each student.
At the end of your Communication Design studies, all doors are open to you as a creative all-rounder: as communication designers in demand on the job market, graduates can become creative or art directors in an advertising agency, media houses or government institutions. Communication designers are also ideally suited as strategic consultants. Due to the complexity of contemporary communication, business, science, culture and politics have a great need for designers who are able to communicate concrete content and support communication goals with their creative work.
You can find out how Marcel’s story began as a communication designer and how the University of Applied Sciences Europe supported him on his way to becoming a digital editorial designer at: www.ue-stories.com
UE Stories: Katharina – Multi Challenge Expert
Our next article to the UE Stories is about Katharina the Multi Challenge Expert. Find out in her story, how she became the Global Brand Manager for the Food-Tech Fair at one of the most famous trade organizers in Germany.
So don’t miss our next post on Friday, 27 September 2019!