Do you find it exciting to be at the forefront of external challenges or do you prefer to look after the internal information flow?
In this piece we examine the differences between internal communication and crisis communication. What exactly must be borne in mind in these industries and why are they so important for businesses? Learn about them here!
Keep your cool through good preparation
Can you keep a cool head in stressful situations and stay on top of things in crises? Then working as a crisis manager is perfect for you. You are an important member of the PR team and in close contact with your colleagues within the communication department.
However, you job isn’t just about crises and emergency situations. A large part of your work involves crisis prevention. You conduct risk assessments and design emergency plans so that your colleagues know what to do in an emergency. In order to be able to do so, you are closely integrated into the decision-making process at top management level and have deep insight into internal procedures.
When a crisis occurs you as a crisis manager ensure that the situation does not get out of hand. Some colleagues consider you as a sort of lifeline in such situations, because the instructions you have prepared for various emergency scenarios are ready for use.
It is particularly important that internal communication with the PR department is aligned. There is nothing worse for a business than its employees learning of a crisis through the media or having incongruous levels of knowledge.
Success through the right internal communication
The success of a business is in most part driven by the performance of its workforce. To a considerable degree this is a result of the trust towards the employer and founded on transparent information management.
Particularly in large corporations, which may have many locations, the coordination of communication channels must function seamlessly in order to openly communicate changes and successes. To avoid information bottlenecks, internal communication must be well-structured and also well-connected to the decision-makers and different departments.
Your tasks as a manager in internal communication include the development and realization of information strategies and processes as well as reappraisal of materials and internal flow of information. You work closely with management, HR, and executives.
Internal communication serves to optimize the internal workflows such as information preparation, improvement of employee motivation, as well as interdepartmental exchange. A few methods of international communication are bulletins, employee newsletters, team meetings, employee conferences, staff meetings, intranet, and the good old blackboard.
So that these can be organized and prepared, digitalization facilitates the work of communication departments with planning tools for desktops and smartphones or video conferences using a PC or mobile device.
You would like to learn how to manage corporate communication processes with PR? Then have a look at our Communication & Media Management program and get hold of our information material!
Secure our 20% part scholarship for our Journalism & Business Communication and Communication & Media Management programs today! You will find further information here!