There are a wide range of career options in the media sector.
If you’re are looking for a job in PR or journalism, then you’re probably wondering what you can expect to earn as a starting salary. In this article, you’ll find out about entry-level salaries in the fields of journalism and public relations.
Getting started in public relations
Public relations encompasses a range of professions. Your starting salary will depend on your professional experience and position.
As a junior PR editor, you can expect a starting salary of approx. 30,000 euros gross per year (Gehalt.de). As a PR manager, you will earn a little more, about 2700 euros (gross) per month or 32,400 euro (gross) per year (absolventa.de ).
However, in the PR industry, it is possible to increase your salary considerably. Once you have gained five years of professional experience, you may be able to earn between 45,000 and 50,000 euros (gross) per year (absolventa.de).
Your academic background also influences your starting salary. If you have a Master’s in PR and Communications, you could earn around 5000 euros more per year than graduates with a Bachelor’s degree.
Journalism: an array of opportunities
As in the PR sector, there is also an array of career opportunities in the field of journalism. From editors and reporters to foreign correspondents and radio / TV presenters, you will be spoiled for choice.
Perhaps you are not yet sure which direction to follow and would like to gain an insight into different media careers; after completing their studies, many graduates opt for a traineeship with a radio or TV station, or a newspaper. Trainees can expect to earn about 2000 euros (gross) per month (karrieresprung.de).
Depending on the field of work, starting salaries for journalists range from about 2100 and 3300 euros (gross) per month (karrieresprung.de). So as you can see, entry-level salaries can vary greatly.
Digitization means that there is a growing demand for content managers. As a junior content manager, you’ll earn between 25,000 and 30,000 euros (gross) per year (ALPHAJUMP.de).
If you have already gained some professional experience (e.g. in a student job), you may be able to earn a starting salary of as much as 38,000 euros (gross) per year (ALPHAJUMP.de).
For journalists, it is worth climbing the career ladder; according to the German Federation of Journalists (DJV), an editor in chief earns between 60,000 and 200,000 euros per year.
Success as a freelancer
In creative industries, there are many freelancers. This is also the case for PR experts and journalists.
Many media companies employ freelance journalists and monthly fees range from 2600 to 4200 euros (gross) (karrieresprung.de). Freelance PR consultants also have a good chance of earning a decent income with an average fee of 70 euros per hour (absolventa.de). It’s important to bear in mind, however, that your qualifications, professional experience, and the size of your network are all important factors in determining your hourly rate.
Starting salaries for illustrators
Our next article in the ‘Starting salaries’ series will look at careers in illustration . Find out about potential earnings for illustrators on Friday, March 1, 2019.
If you‘re interested in studying Illustration at the University of Applied Sciences Europe, click here for further details.