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Working as a freelancer: being your own boss

Does the idea of being an entrepreneur or a freelance artist inspire you?
Perhaps you’re thinking of starting your own company or agency but you’re unsure whether self-employment is the right choice for you. In today’s article, we’ll look at what it takes to succeed as a freelancer.

As a freelancer, you’re in charge

In the creative and media industries, it is particularly worthwhile considering a freelance career.
You can even work on a freelance basis while you are still studying instead of taking on a student job; this is a great way to finance your studies and your accommodation. What’s more, you can start building up and expanding your professional portfolio, gain important practical experience, and learn how to deal with clients.

There are also great opportunities in the business sector to gain a foothold as a freelancer. The demand for independent consultants is increasing; with your know-how, a few years of professional experience, and a well-established network, you can lay solid foundations for a career as a business consultant.

As a freelancer, you make your own decisions; you can plan your work schedule flexibly and look for your own clients and projects. You’re an entrepreneur, an expert in your field, and you are your own the boss.
So which sectors are open to freelancers?

Diverse opportunities for freelancers

With an increasing number of businesses relying on outsourcing and looking for freelance staff, there are many opportunities for independent artists, freelancers and consultants.
Basically, you’re spoilt for choice. You can be self-employed in any industry and in almost any profession.

The digital, marketing and communication sectors, however, are particularly popular.
Professional opportunities in these fields include search engine optimization (SEO), social media management, PR consulting, content production, text design , graphic design and web design to name just a few.

There are also many great job opportunities for creative minds in the analogue world. Your skills as a freelance photographer, communication designer, or illustrator will be attractive to both large and small businesses looking for professionals to take care of their media and product design.
Your tasks could range from designing promotional material to optimizing product presentation.

Other career options for freelancers include editing, interpreting, coaching and lecturing, all of which are in great demand and enable you to pursue an independent career.
If you’re a technology expert and programming is what you love, then why not embrace the digital trend and start your career as a freelance programmer, software developer, or IT specialist?

Is a freelance career right for you?

As you can see, a freelance career offers you plenty of options in a range of fields, but self-employment is not for everyone.
Passion and motivation are key success factors. Being your own boss is no walk in the park, and perseverance is especially important when you are starting out.
You have to be prepared to work long hours and expect a work-life balance that is more work oriented. You also need to be able to structure and organize your work effectively, as well as manage your time efficiently.

Do you have an extensive network and find it easy to communicate with others? Are you self-confident and good at presenting yourself? If you want to succeed as a freelancer and attract new customers, making a professional impression is essential.

Good basic financial and business knowledge are also an advantage for freelancers. Unlike regular employees, you will have to deal with financial aspects such as annual tax returns.
You may also need to buy equipment when you start out, so your initial expenses could be substantial. It’s important to ask yourself such questions before you take the plunge and start your own business or agency.


As a freelancer, you have the chance to embark on a career and establish yourself in a variety of sectors. With the right amount of passion and perseverance, and a confident approach, you can achieve great success.
However, not everyone is suited to self-employment and you should think carefully about whether a freelance career is the right choice for you in the long term.

Working as a freelancer: how to turn your idea into a product and when to start your own company

You’ve made up your mind: you want to be independent and start your own business.
But how can you transform your idea into a product or service that you can sell? Our next article in the ‘Working as a freelancer’ series on Friday, July 12, 2019 will give you tips on how to turn your idea into a business.


By |2019-06-25T15:16:58+02:00June 28th, 2019|Absolventen, Career Start, Professional Advice, Students|